New Nordic Luxury
︎Identity, UI/UX, Motion, Creative Direction.


New Nordic Luxury is De Historiske’s bid to capture more of the luxury travel trade who seek unique experiences over traditional notions of luxury. From their current pool of high-quality destinations, De Historiske hand-picked a few hotels that could promise one-of-a-kind experiences and qualify for the NNL mark of exceptional quality. Amongst the 1000 qualifying criteria, is the assurance that every guest is greeted by people with a genuine passion for unique and authentic experiences.