Ecological commodity producer Kolonihagen, teamed up with supermarket chain Rema 1000 to provide uncompromising products in grocery stores across Norway. In 2009 the Norwegian government publicly announced their goal - that by 2020 15% of all the food we eat in Norway should be produced ecologically. Consumers needed a friendly nudge in the right direction to encourage them to buy a wider range ecological products, not just milk and bread. To put it bluntly, Norway needed more variety and better quality at lower prices.
Design: Tonje Jæger, Didrik Rasmussen, Andreas Bjørkeng Sogn